Homestay Development For Backpacker Tourism In Indonesia: A Forecasting Analysis

  • Ambara Purusottama Department of Business, School of Business and Economics, Prasetiya Mulya University
  • Teddy Trilaksono Department of Business, School of Business and Economics, Prasetiya Mulya University
  • Made Handijaya Dewantara Department of Tourism, Sport, and Hotel Management, Griffith Business School, Griffith University
  • Gregorius Dimas Hapsoro Prastowo Department of Business, School of Business and Economics, Prasetiya Mulya University
DOI: https://doi.org/10.46837/journey.v7i1.185
Keywords: Backpacker, Homestay, Priority Destination, Supply and Demand, Ten New Bali

Abstract

Backpacker tourism is an alternative tourism development for new destinations in Indonesia. Utilizing homestays managed by indigenous people in this new tourism field will improve the local economy. However, studies related to backpacker tourists and the availability of homestays have not yet been done. This study thus analyzes supply and demand in ten New Bali destinations using five-year modeling and those projections and finds a distribution problem regarding the number of homestays in some of these destinations. Some are already oversupplied; others still need more homestays for backpacker tourists. These results contribute as a reference for policymakers and other stakeholders when reformulating homestay development in the future for ten New Bali destinations. The findings contribute to the current research agenda of homestay development particularly to capture the backpacker tourism in Indonesia, align with the current tourism development agenda in rural area.

Published
2024-06-27
Issue
Vol 7 No 1 (2024): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management
Section
Articles