Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management

The Influence Of Gen Z’s Interest In Adventure As A Sustainable Tourism

2025-12-30T14:23:14+00:00

Generation Z is an influential in the tourism industry. Nowadays, their behavior can influence travel preference and perceptions in supporting sustainable tourism development. This generation is also considered a more environmentally conscious generation, so environmental conservation efforts and the implementation of sustainable tourism practices in a destination can increase positive perceptions of the destination. In addition, in the future they will actively participate as tourism stakeholders, by taking into account the factors that will influence and take appropriate measures, it can strengthen its attractiveness Asia cultural tourism destination and take strategic steps for increased sustainable tourism development efforts. For this reason, this study seeks to reveal the factors that influence Generation Z's interest in efforts to increase sustainable tourism at the Pelaruga tourist attraction. The researchers employed qualitative research based on an ethnographic approach. The data collection methods employed observation and in-depth interviews. 2 interview sources, 6 interviewers, and 25 subjects were used to collect the questionnaire. Respondents were selected using purposive sampling, which involves selecting subjects based on characteristics that meet the stated objectives. The results of this study found that Pelaruga tourist attraction has provided a pleasant experience for tourists and has the potential to be developed Asia tourist attraction with the application of the principles of sustainable tourism principles. As well as contributing to supporting economic improvement for local communities. However, environmental preservation strategies are still need to be developed and planning needs to be done to collaborate with the government and local tourism organizations.

The Influence Of Attraction, Accessibility, Amenity And Ancillary On Tourist Satisfaction At Suwat Waterfall Gianyar, Bali

2025-12-30T14:23:14+00:00

Tourist satisfaction is a critical indicator for sustainable destination development, particularly for emerging natural attractions such as Suwat Waterfall in Gianyar, Bali. This study aims to analyze the influence of attraction, accessibility, amenities, and ancillary services on tourist satisfaction. Using an accidental sampling method, data were collected from 140 visitors through questionnaires, observations, interviews, and documentation. Multiple linear regression analysis revealed that attraction and ancillary services have a significant positive effect on tourist satisfaction, while accessibility and amenities show no significant influence. These findings indicate that the unique natural features of Suwat Waterfall and the supporting services provided strongly shape visitor experiences, whereas infrastructure and comfort facilities require further improvement. This study contributes to tourism research by demonstrating that developing nature based destinations must not only preserve core attractions, but also strengthen service quality to enhance visitor satisfaction and ensure long term competitiveness.

Smart & Green Tourism In Bali: Integrating Digital Technologies And Circular Economy Principles For A Low-Carbon Destination Development

2025-12-30T14:23:13+00:00

This study examines the integration of digital technologies and circular economy principles to support Bali’s transition toward a low-carbon tourism destination. Employing a qualitative descriptive approach with secondary data analysis, the research synthesizes evidence from academic literature, government policies, and industry reports to explore how smart and green tourism can be effectively operationalized. The findings demonstrate that digital technologies including IoT, big data, artificial intelligence, and VR/AR play a pivotal role in improving energy efficiency, optimizing transportation flows, enabling smart waste management, and preserving cultural heritage, while simultaneously enhancing visitor experiences and destination competitiveness. In parallel, circular economy practices such as waste reduction, recycling, eco-design, and resource efficiency address pressing environmental challenges while also strengthening local economies, cultural industries, and community resilience. Despite progress, Bali’s implementation remains partial and fragmented, constrained by weak market demand for eco-friendly products, limited infrastructure, and low community literacy regarding sustainability practices. Theoretically, this study enriches sustainable tourism literature by advancing an integrative framework that connects smart and green paradigms. Practically, it offers strategic insights for policymakers, industry stakeholders, and local communities to enhance competitiveness while safeguarding cultural identity and ecological sustainability. The study concludes that Bali’s pathway to sustainable tourism requires stronger regulations, fiscal incentives, digital literacy programs, and collaborative governance to build a holistic low-carbon ecosystem.

Analysis Of The Popularity Of Dubai Chocolate Among Generation Z In Ciracas, East Jakarta

2025-12-30T14:23:13+00:00

This research explores the growing popularity of Dubai Chocolate among Generation Z in Ciracas, East Jakarta, driven by social media trends and influencer marketing. Dubai Chocolate, known for its premium taste featuring the pistachio and knafeh fillings, has become a viral sensation, especially on social media platforms such as TikTok and Instagram. This study employs a descriptive qualitative method, utilizing likert-scale questionnaires and in-depth interviews with both consumers and local business owners involved in selling the product. The AIDA model comprising Attention, Interest, Desire, and Action is used as the analytical framework to understand consumer behavior and the factors influencing purchasing decisions. The results show that social media virality, aesthetic packaging, exclusivity, and positive reviews from food influencers significantly contribute to consumer interest and brand recognition. Moreover, the hype around Dubai Chocolate has influenced local culinary trends, encouraging small food businesses to create innovative dessert products inspired by the original. The research provides insight into how food trends can shape market behavior and offers valuable references for culinary entrepreneurs and marketers targeting Gen Z consumers.

Analysis Of The Effective Application Of Cross Selling In Increasing Product Sales At Dwidaya Tour Summarecon Mall Serpong

2025-12-30T14:23:13+00:00

This research aims to find out how to implement an effective cross-selling strategy in increasing product sales at Dwidaya Tour Summarecon Mall Serpong, identify supporting and inhibiting factors in its implementation, and understand customer perceptions of the strategy. This research uses a qualitative approach with data collection techniques through in-depth interviews, direct observation, and documentation. Interviews were conducted with Travel Consultants, as well as several customers who have made transactions at the branch. Meanwhile, observation and documentation were conducted for approximately three months at the research location. The results showed that the cross-selling strategy has been carried out optimally by Travel Consultants, through a personal approach. However, in its implementation, there are still some obstacles, such as limited-service time and the lack of initial customer understanding of the additional products offered. Nevertheless, customers' perceptions of the implementation of cross-selling strategies show a positive response, especially when additional product offers are delivered in a way that suits their needs.

Integration Of The Therapeutic Architecture Approach In Public Buildings: Evaluation Of Priority Improvement Indicators

2025-12-30T14:23:12+00:00

Mental health issues have become a pressing concern in the modern working environment, particularly among public service workers who are exposed to persistent occupational stress. Built environments play a critical role in mitigating psychological strain, and therapeutic architecture offers a promising spatial intervention to address mental well-being. This study investigates the application of therapeutic architectural principles in a public service building, Sewaka Dharma, located in Denpasar, Indonesia. Using the Joint Multivariate Preference (JMP) method, the research evaluates user perceptions across six core dimensions of healing design, sense of personal control, social support, positive distractions, connection to natural views, elimination of environmental stressors, and the ability to engender positive feelings. Data were collected through structured questionnaires distributed to building users, focusing on 26 sub-indicators associated with the aforementioned variables. The results show that five indicators presence of indoor water elements, availability of entertainment facilities, access to natural outdoor views, integration of interactive art, and access to food services scored significantly below the overall mean. These findings highlight specific spatial deficiencies that limit the building’s restorative function and user comfort. The study contributes practical recommendations for public facility improvements by emphasizing evidence-based spatial design strategies that enhance psychological resilience and support mental health in the workplace.

Digital Marketing Strategies To Increase Sales (Case Study: Warung Wikko In Bangka Belitung)

2025-12-30T14:23:12+00:00

This study aims to analyse the digital marketing strategies implemented by Warung Wikko, a local culinary business in Pangkal Pinang, Bangka, in an effort to increase sales and maintain its existence amid increasingly competitive business competition. This study was motivated by a decline in sales turnover and limited use of digital media in promotional activities. This study uses a descriptive qualitative approach with data collection techniques in the form of interviews, observations, documentation, and distribution of questionnaires to active consumers of Warung Wikko. The theory used in this study is the AIDA (Attention, Interest, Desire, Action) model to analyse the effectiveness of digital strategies in influencing consumer purchasing decisions. The results show that Warung Wikko's digital marketing strategy has succeeded in attracting consumer attention and interest through social media, particularly Instagram and WhatsApp. However, the lack of content variety, consistency in posting, and calls to action has resulted in suboptimal desire and purchasing behaviour. This study recommends strengthening promotional content, optimising the use of digital features, and collaborating to increase market reach. A well-planned and sustainable digital strategy is expected to significantly boost Warung Wikko's sales.

Factors Affecting Tourist Visits To Merese Hill In Central Lombok Regency

2025-12-30T14:23:11+00:00

Tourism plays a vital role in regional economic development, particularly in priority destinations such as Mandalika in Central Lombok, yet limited research has examined the key determinants of tourist visits to specific sites within this area. This study aims to assess the effects of attractiveness, facilities, accessibility, and promotion on the number of tourist visits to the Merese Hill tourist destination, which is part of the Mandalika Special Economic Zone (KEK), Central Lombok. The research addresses a gap in understanding how these four factors interact to influence visitor behavior in newly developed tourism areas. The study adopts a quantitative approach using a multiple linear regression model. Primary data were collected through accidental sampling by distributing questionnaires to 100 tourists who visited Merese Hill in June 2025. The findings revealed that the four independent variables significantly affect the level of tourist arrivals, both simultaneously and partially. Among them, attractiveness emerged as the most influential factor, followed by promotion, facilities, and accessibility. These findings underscore the importance of managing destination attractiveness and optimizing digital promotion strategies to strengthen Mandalika’s competitiveness in the national and international tourism markets.

Jembrana Regency's Lively Festival As A Representation Of Local Arts, Culture And Tourism In Commemoration Of The 130th Anniversary Of The City Of Negara

2025-12-30T14:23:11+00:00

The Jembrana Regency Semarak Festival, held to commemorate the 130th anniversary of Negara City, serves as an important platform for showcasing traditional arts, strengthening local identity, and encouraging the development of culture-based tourism. This study aims to analyze the festival's role in representing the arts and culture of the Jembrana community and its role in strengthening local tourism. A qualitative method was used, with interviews conducted with ten informants from the committee, artists, MSMEs, community leaders, and tourists. The data obtained were analyzed through stages of reduction, presentation, and conclusion drawing to obtain a comprehensive picture of the festival's meaning. The results show that the festival plays a role in preserving traditional arts through performances of Jegog, a traditional dance, and Makepung, a symbol of regional identity. Community involvement significantly contributes to maintaining the continuity of traditions while demonstrating a sense of ownership of local culture. Artistic innovation combined with modern elements also provides space for traditions to remain relevant amidst changing times. Furthermore, the festival offers educational value by involving the younger generation in the cultural heritage process. From a tourism perspective, the Semarak Festival has a positive impact on strengthening the destination's image and improving the local economy. Craft exhibitions, culinary bazaars, and the involvement of MSMEs open up new market opportunities while enriching the tourist experience. The 130th anniversary of Kota Negara adds a historical dimension that reinforces the festival's value, giving it the potential to expand the promotion of culture-based tourism at the local and regional levels. The implications of this research lie in the importance of integrating arts and culture with tourism development strategies, which can serve as a reference in designing similar festival models in other regions.

Analysis Of Food Waste Management Strategies At Pandora Lounge Gading Serpong

2025-12-30T14:23:10+00:00

This qualitative study aims to analyze the strategies and effectiveness of food waste management in the kitchen operations of Pandora Lounge Restaurant, highlighting the issue of food waste as a critical concern in Indonesia's tourism sector. Data was collected through interviews with the Owner and Head Chef, observations, and documentation, and then analyzed using the Miles and Huberman model and SWOT evaluation. The research findings reveal that the food waste management strategies at the restaurant are not yet optimal, with strengths in the reuse of leftover ingredients and the separation of halal or non-halal waste, but limited by major weaknesses such as the absence of written standard operating procedures (SOPs), limited processing equipment, and insufficient staff awareness of the 3R methods (Reduce, Reuse, Recycle). While opportunities for collaboration with third parties and government incentives remain untapped, threats such as stricter regulations and competition from more environmentally friendly restaurants need to be addressed. The study concludes that a more systematic and integrated approach is essential, through the development of SOPs, technological investments, and staff training, to enhance the effectiveness of food waste management in support of sustainable tourism.

Exploring Local Ingredients Of Traditional Snacks In Solo: Culinary Heritage And Sustainable Gastronomy Identity

2025-12-30T14:23:10+00:00

As part of the preservation of local gastronomic identity, this study investigates the use of non-wheat local food ingredients in traditional market snack products in Solo City. This research is based on the decline in the interest of the younger generation in traditional foods and the increasing dependence of the community on imported foodstuffs, especially wheat flour. By optimizing local foodstuffs, this research is expected to increase the cultural, economic, and sustainable value of food. This study uses a descriptive qualitative approach with direct observation methods, in-depth interviews, and visual documentation of market snack traders in Pasar Gede, Klewer Market, and Nusukan Market. The data obtained was analyzed through data reduction, data presentation, and thematic conclusion drawing to find patterns of local food utilization in each market snack product studied. According to the results of the study, most of the traditional Solo market snacks still use local ingredients such as rice, sticky rice, cassava, bananas, and coconut. Products such as carang gesing, gethuk lindri, and jadah blondo are real examples of preserving local food that is valuable economically, culturally, and nutritionally. However, the main problems faced include declining interest in the younger generation, lack of innovation, and lack of approach to promoting digital. In summary, local food plays an important role in strengthening Solo's culinary identity and supporting the sustainability of traditional foods. It is hoped that this research will help develop culinary innovations based on local ingredients and encourage further research that looks at nutritional value, culinary branding, and digitalization strategies of traditional market snacks.

Quantitative Spatial Analysis Of Cluster Patterns And Spatial Integration In The Celuk Creative District, Gianyar, Bali

2025-12-30T14:23:09+00:00

Celuk Village in Gianyar Regency, Bali, has evolved organically into a prominent silver craftsmanship corridor, forming a unique creative economy ecosystem where production workshops, commercial galleries, and tourist interaction spaces coexist within an interconnected spatial hierarchy. This study employs a spatial quantitative approach to analyse distribution patterns, spatial relationships, and functional hierarchies among 70 silver workshops and galleries across a defined 6-month research period. Spatial point data were collected through GPS-based field surveys, validated with positional accuracy tolerance ≤ 3 m, and processed using QGIS software to perform Point Pattern Analysis (PPA) and Kernel Density Estimation (KDE). The analysis identifies clustering tendencies and spatial density hierarchies, revealing a linear aggregation pattern concentrated along the primary west–east corridor connecting Gianyar and Denpasar. Statistical spatial correlation was measured using Nearest Neighbour Index (NNI = 0.69), indicating clustered distribution, supported by strong positive spatial autocorrelation (Moran’s I = +0.89, p < 0.05), confirming significant spatial dependence between neighbouring business units. To clarify the term functional mapping, field observations incorporated structured indicators of Building Function (production, exhibition, mixed use), Architectural Typology (traditional workshop, modern gallery, hybrid façade, adaptive building), and Activity Intensity Level (frequency of visible workers, visitor presence, façade permeability, sidewalk spill-out, and temporal peak markers). The findings demonstrate that spatial configuration in Celuk is shaped not only by economic efficiency and proximity, but also by symbolic cultural markers—such as temples and traditional ornaments—that reinforce spatial identity and distinguish the district from purely commercial corridors. While clustering supports collaborative resource sharing and visibility, the study also detects spatial imbalance between the main spine and peripheral lanes, signalling emerging commercial pressure and declining activity on secondary routes. For sustainable creative district growth, a scale-sensitive integrated spatial planning framework is recommended, applying thematic production–display–tourism zoning supported by community-based governance to maintain economic–cultural balance, walkability, and cultural authenticity. This research contributes empirical spatial metrics and a replicable methodological structure for developing culture-based creative districts in Bali and Indonesia.

Cultural Heritage Tour Package Planning For Salt Education In Kusamba, Dawan District, Klungkung Regency

2025-12-30T14:23:09+00:00

This study aims is cultural heritage tour package planning for salt education in Kusamba, Dawan District, Klungkung Regency. The salt-making traditionan important form of intangible cultural heritage is experiencing decline due to low economic returns and shifting livelihood preferences among local residents. Recognizing its cultural value and tourism potential, this study aims to design an educational tourism package that can support cultural preservation and local empowerment. A qualitative research approach with a phenomenological and content analysis design was employed. Data were collected through field observations, in-depth interviews, and documentation involving salt farmers, community leaders, and tourism stakeholders. Data analysis followed the Miles and Huberman interactive model and was strengthened through triangulation and member checking. The findings reveal that Kusamba’s traditional salt production process provides strong experiential and educational value. Based on these findings, a one-day itinerary titled Cultural Heritage Salt Education Tour Kusamba was formulated. Marketing strategies are carried out through offline collaboration with travel agencies and brochure distribution, as well as online promotion via websites, social media, and online travel agents. TripAdvisor reviews indicate high appreciation for the authenticity and educational aspects of the experience. This research contributes a structured model for transforming declining traditional livelihoods into sustainable heritage-based educational tourism. The novelty lies in positioning salt education tourism as a replicable approach for community-based cultural revitalization in rural Indonesia.

Developing Nusa Lembongan As A Destination For 5A-Based Tourism Events

2025-12-30T14:23:09+00:00

Event-based tourism has become a key strategy in destination development. Nusa Lembongan, with its unique natural beauty, has significant potential for development as a tourism event destination. This analysis aims to assess the potential and challenges of this development using the 5A model framework (attraction, accessibility, amenities, activities, and ancillary services). The research uses observation, interviews, documentation, literature review, and data analysis. The findings of this research analysis shows that Nusa Lembongan excels in Attractions and Activities, with its underwater beauty, beaches, and mangrove forests ideal for ecotourism and water sports-based events. However, the island still faces significant challenges in the pillars of accessibility (limited sea transportation and road infrastructure), Amenities (lack of large-capacity MICE venues), and supporting services (limited medical facilities and waste management systems). Overall, Nusa Lembongan has strong potential to become a thematic event destination, but its development requires strategic improvements in infrastructure and supporting services. It is recommended to invest in the development of specific event facilities, improve sustainable environmental management, and promote events that are in harmony with the island's natural character, such as eco-tourism and wellness retreats.

The Impact Of Subak Rice Field Conversion On Socio-Economic Welfare And Environmental Sustainability In North Kuta District, Badung Regency

2025-12-30T14:23:08+00:00

Badung Regency, as the main tourism center in Bali, has experienced massive agricultural land conversion to meet the needs of tourism facilities. The area of rice fields decreased from 9,072 hectares in 2019 to around 8,024 hectares in 2022, with an average conversion rate of around 95 hectares per year. This phenomenon has had a significant impact on the welfare of local communities who have lost their livelihoods in the agricultural sector, even though they have gained short-term economic benefits from the sale of land. This study aims to analyze land conversion patterns and evaluate their impact on the economic, social, and cultural welfare of local communities. The research method uses a mixed approach, including literature studies, quantitative surveys of affected communities, stakeholder interviews, and satellite image-based spatial analysis. This study is expected to provide a comprehensive understanding so that land management can balance the needs of tourism development and the preservation of community and environmental welfare.