Implementation Of AI In Event Marketing Strategy: Literature Review And Implications For The Event Industry In Bali. Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management, [S. l.], v. 8, n. 1, p. 67–80, 2025. DOI: 10.46837/journey.v8i1.246. Disponível em: https://ojs-journey.pib.ac.id/index.php/art/article/view/246. Acesso em: 16 apr. 2026.